Digital Marketing
Google Page Experience Algorithm Update For Desktop

Google Page Experience Algorithm Update For Desktop

It has been widely reported in the press that Google is set to update the Page Experience Algorithm for desktop search results as of February 2022 and will finish rolling out at the end of March 2022. The update was rolled out for mobile searches earlier this year. 

The update means that the same three Core Web Vital metrics and their associated thresholds will apply for desktop ranking as they did for mobile. These metrics are Largest Contentful Paint (LCD), First Input Delay (FID) and Cumulative Layout Shift (CLS). Desktop searches will also benefit from HTTPS security and the absence of intrusive interstitials.

As a result of this update, you could benefit from the page experience ranking boost on desktop search regardless of whether your site is optimised for mobile. You can also expect to find a new report to Search Console to help you better understand how your desktop pages are performing in regards to this update.

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