When redesigning your website, it is important to ensure that the hard work you have put into building up your Search Engine Optimisation isn’t affected. There are certainly things that can damage your SEO in the process of redesigning your website, therefore, understanding how to avoid such issues is important to ensure you don’t lose key […]
Google Ads launch a new ‘Ad Strength’ indicator and a new reporting tool for responsive search ads. Creating effective ads can be a challenge, however Google has created a new tool which could help. Google now allows you to view ad strength when a new responsive search ad is created in Google Ads, which should […]
Some good news has been revealed for marketers as Bing widens its reach to LinkedIn Profile Targeting for dynamic search ads, shopping campaigns and text ads, allowing advertisers to target people based on their LinkedIn profiles. This is an advantage for advertisers that Google can’t provide, therefore keeping Bing competitive. On October 23rd Microsoft wrote in […]
The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…
